Data / Ora
Date(s) - 11/11/2025 - 19/12/2025
12:00 am
Luogo
ALIANZA FRANCESA
Categorie
Until December 17, during Novembre Numérique, the international event for the promotion of digital art organized by the Institut Français, Houda Bakkali presents her work at the Alliance Française of Guayaquil.
The exhibition will be accompanied by a digital art workshop led by Houda Bakkali, free and open to the public on November 28. This unique event is held as part of Novembre Numérique and is organized by the full network of Alliances Françaises in Ecuador: Loja, Guayaquil, Cuenca, Portoviejo, and Quito.
“Digital Art, Digital Culture” by Houda Bakkali
This exhibition highlights beauty, color, dynamism, diversity, and a hopeful vision of life through the figure of women, paying tribute to the artist’s mother and to female empowerment. It also seeks to demonstrate the potential of digital art to transcend spatial, temporal, and generational boundaries, creating synergies among diverse audiences and ensuring that art is not only timeless, but also a universal good accessible, understandable, and celebratory.
Digital art, together with technologies such as augmented reality, virtual environments, and multimedia resources, enhances the message by generating dynamic, two-way communication around the artwork and exhibition spaces. It proposes experiences in which audience participation becomes a central element.
The exhibition integrates both physical and digital art, aiming for a seamless fusion between traditional concepts and the most innovative technologies. Through augmented reality, visitors can enjoy digital versions of each physical piece seeing animations, layers, and sounds, witnessing the creative process, and observing how the works evolve over time, intertwine, and blend with other pieces, spaces, and audiences. It offers a different and engaging way to explore the artwork and interact with it across all its stages and formats.
The exhibition also opens the door to discussing the challenges, applications, and benefits of these technologies, promoting the idea of digital culture as a value-enhancing component of traditional creative processes, as well as a powerful tool for outreach and communication.
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